Without needing to suit the uniform tastes of mass-produced industrial beers, which tend towards the flavourless, craft breweries produce beers that maybe appreciated for various reasons.
Craft beer offers many distinct tastes, styles taken from the past or taken from other parts of the world, or reinterpreted styles or new and creative styles.
It offers strong, interesting and strong flavors.
It offers different colors from blond to dark and also different levels of transparency from crystalline to cloudy.
It often comes in beautiful even artistic bottles with informative or comic labels.
Craft beer is neither pasteurized nor micro-filtered and so still retains live micro-organisms, mainly yeast, which give it a certain freshness.
Craft beer can vary from lot to lot of the same type. Some drinkers can consider this an advantage because they appreciate different flavors.