Famous aphorisms about beer-drinking

These two are often cited, and they lead to different considerations: 1) "Beer is the proof that God wants us to be happy." – Benjamin Franklin, one of the Founding Fathers of the United States and the first ambassador of the new republic to Paris, where he was known as a bon vivant. This is [...]

2019-01-30T12:31:50+01:0031 October 2017|Birra di Modena|

The traitorous sale of Anchor Steam Beer

We recommend this article by Davide Bertelli which offers some keen reflections on the theoretical betrayal committed in the sale of Anchor Steam Beer to the Japanese “megagroup” Saporo. He underlines with irony how Anchor is a cult icon of draft beer when in fact it is a successful phenomenon of industry and marketing. In [...]

2019-01-30T12:41:46+01:0031 October 2017|Birra di Modena|


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